The rules for an effective booth

The main goal of having a good trade show event is to attract new customers, consolidate loyal partners, deepen relationships, exhibit your products and intercept suppliers and collaborators. But how do you go about attracting even more customers' eyes to your products? Here are some suggestions. When attending a trade show, the booth is your showcase. It is essential to choose carefully how to present products with graphics and communication coordinated to the project, all to boost the desired image. Less is more: exhibiting is about having big ambitions and not necessarily a big budget. Small booths can work well.

Test it in advance, setting up the booth in the company before doing it at the trade show will save time and give a feeling of control over the allocation of the assigned space and to the various functions. Creativity. Set up a design that is organically structured with all components: monitors, lights, sound and, multimedia presentations, graphics and communication that contribute to the mood of the event. Giveaways and gadgets for clients; a portion of the budget allocated to the project is spent on promotional gifts, select branded merchandise in question and memorable for your business. Finally, create expectation. Una volta definito la partecipazione a una fiera è fondamentale comunicarlo con anticipo al pubblico di riferimento. Un buon uso dei social permetterà di creare quella giusta tensione che renderà irrinunciabile una visita al proprio stand.