The psychology of Design

The principles of design psychology are the basis of what is an advertising strategy, in which it is essential to take care of every single aspect to achieve what is the desired goal, namely to attract the attention of the target audience. In this psychology there are several theories such as that of colors that is really fundamental. Colors have meaning and if used correctly they can arouse emotions and feelings. Then there is Maslow’s pyramid which is one of the pillars of design psychology and marketing where the concept of hierarchy of needs is conceived. Also the law of the English psychologist Hick plays an important role and finally the so-called "Occam razor" which is one of the principles of scientific thought where simple solutions are the ones to be preferred, thus cutting off all superfluous elements.