The phenomenon of the Wardrobing

Many people have started to do this and it’s a growing trend. A problem for companies except for Diesel that presents its new campaign called "enjoy before returning". In this campaign, Diesel, knowing that consumers will still go to buy, wear and then return the garment, tries not to condemn this problem, but get over it, making it all a fun thing. The images of the campaigns capture the wardrobers who dress the new autumn/winter collection of Diesel, in addition to other products, such as watches and glasses. All objects including other still-life images of watches have a common thread: the tags well in view. The point? DIESEL does not approve the deed, but will not take it.