The green turn in fashion

After oil & gas, fashion seems to be the second most polluting industry in the world. But for some time now the big houses have taken note of the issue and have decided to take initiatives that lead the clothing industry to be more sustainable. Ethics and sustainability. These are the two universes around which green fashion revolves today, a sector that increasingly turns its attention to innovation and digital transformation but also, and above all, to the protection of the environment. In addition to textile innovation and sustainable brands, green fashion is the new battleground for the world of online purchases of designer clothing and more.

Smacrent
Smacrent