Fashion and technology

It is now clear: globalization and the digital revolution have also had an incredible impact on fashion. But the global spread of fashion events via online and social channels is just the tip of the iceberg. The industry is undergoing a technological revolution and all aspects of an event, from organization to on-site management to follow-up have changed. In a hyper-connected world like ours, fashion events are no longer just for the industry elite. Moreover, the advantages of using technology in fashion events do not end when the event ends. For example, one of the most useful technological solutions concerns post-event reporting. From tracing press quotes and comparing performance to measuring the average impact of events using data analysis.